Literature Content Mapping to EMBOK

Julia Rutherford Silvers, CSEP

Certified Special Events Professional

Event Management Authority

Like angels and elephants dancing on the head of a pin, our dreams and responsibilities may have no limits, but must be balanced according to the music of the moment.

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Content Analysis of Industry Literature Mapped to the EMBOK

16 December 2007

The following illustrates a mapping of textbook contents to the EMBOK Model. The two books mapped here include Risk Management for Meetings and Events (Butterworth-Heinemann, 2008) and Professional Event Coordination (Wiley, 2004). A further content mapping of a broad range of industry literature would facilitate textbook adoption in events management curriculums as well as creating curriculum and competency models for academic and professional development programming. Conducting such content analysis and mapping activities will also help to identify gaps, validate, and inform future growth of the EMBOK.

Authors are invited to submit EMBOK-based content maps for inclusion here.

EMBOK MODEL	(Silvers, 2008) Risk Management	(Silvers, 2004) Event Coordination
Phases, Processes, Values	CH 1 Role of Risk Management CH 2 Process, Tools, and Techniques	CH 1 Anatomy of an Event
Event Genre	CH 1 Role of Risk Management	CH 1 Anatomy of an Event
ADMINISTRATION	(Silvers, 2008) Risk Management	(Silvers, 2004) Event Coordination
Financial	CH 7 Administrative Safeguards	CH 2 Event Element Assessment
Human Resources	CH 7 Administrative Safeguards	CH 13 Vendors & Volunteers
Information	CH 8 Communications	CH 14 Knowledge Management
Procurement	CH 7 Administrative Safeguards CH 3 Legal and Ethical Compliance	CH 13 Vendors & Volunteers
Stakeholders	CH 8 Communications	CH 2 Event Element Assessment CH 14 Knowledge Management
Systems	CH 7 Administrative Safeguards CH 8 Communications CH 12 Attendee Management	CH 14 Knowledge Management
Time	CH 7 Administrative Safeguards	CH 2 Event Element Assessment CH 8 Production Fundamentals
DESIGN	(Silvers, 2008) Risk Management	(Silvers, 2004) Event Coordination
Content	CH 10 Program Design	CH 9 The Entertainment Experience
Entertainment	CH 10 Program Design	CH 9 The Entertainment Experience CH 12 Ancillary Programs
Environment	CH 10 Program Design CH 12 Attendee Management	CH 7 The Event Environment
Food & Beverage	CH 10 Program Design	CH 10 Food & Beverage Operations
Production	CH 10 Program Design	CH 8 Production Fundamentals
Program	CH 10 Program Design CH 12 Attendee Management	CH 9 The Entertainment Experience CH 11 Making Memories (Amenities)
Theme		CH 7 The Event Environment
MARKETING	(Silvers, 2008) Risk Management	(Silvers, 2004) Event Coordination
Marketing Plan	CH 9 Marketing Issues	CH 4 Accommodating the Audience
Materials	CH 9 Marketing Issues	CH 4 Accommodating the Audience
Merchandise	CH 9 Marketing Issues	CH 11 Making Memories (Amenities)
Promotions	CH 9 Marketing Issues	CH 4 Accommodating the Audience
Public Relations	CH 9 Marketing Issues	CH 6 Safe Operations
Sales	CH 9 Marketing Issues	CH 4 Accommodating the Audience CH 11 Making Memories (Amenities)
Sponsorship	CH 9 Marketing Issues	CH 4 Accommodating the Audience
OPERATIONS	(Silvers, 2008) Risk Management	(Silvers, 2004) Event Coordination
Attendees	CH 12 Attendee Management	CH 4 Accommodating the Audience
Communications	CH 8 Communications	CH 6 Safe Operations CH 13 Vendors & Volunteers CH 14 Knowledge Management
Infrastructure	CH 11 Site Management	CH 5 Providing the Infrastructure
Logistics	CH 11 Site Management	CH 8 Production Fundamentals
Participants	CH 10 Program Design CH 12 Attendee Management	CH 9 The Entertainment Experience
Site	CH 11 Site Management	CH 3 Developing the Event Site CH 8 Production Fundamentals
Technical	CH 10 Program Design CH 11 Site Management	CH 7 The Event Environment CH 8 Production Fundamentals
RISK	(Silvers, 2008) Risk Management	(Silvers, 2004) Event Coordination
Compliance	CH 3 Legal and Ethical Compliance CH 8 Communications	CH 3 Developing the Event Site CH 13 Vendors & Volunteers
Decisions	CH 7 Administrative Safeguards CH 8 Communications CH 11 Site Management	CH 9 The Entertainment Experience CH 11 Making Memories (Amenities) CH 12 Ancillary Programs CH 13 Vendors & Volunteers
Emergency	CH 6 Emergency Preparedness	CH 6 Safe Operations
Health/Safety	CH 4 Health and Safety	CH 6 Safe Operations
Insurance	CH 5 Loss Prevention and Security	CH 2 Event Element Assessment
Legal	CH 3 Legal and Ethical Compliance CH 8 Communications	CH 3 Developing the Event Site CH 13 Vendors & Volunteers
Security	CH 5 Loss Prevention and Security CH 12 Attendee Management	CH 6 Safe Operations