Major Functions

Performance Elements

Theme Principles

Capture attention and create interest and involvement

Communicate and reinforce purpose and message

Establish a context and create attendee expectations

Integrate into a cohesive whole

Theme Development

Determine goals and expectations

Identify core concepts, topics, and/or messages

Create multiple dimensions

Develop a clear concept description

Cultural Iconography

Identify and understand cultural icons

Incorporate familiar concepts and images

Respect cultural and individual diversity

Employ symbols and symbolic elements

Creativity

Use a broad spectrum of stimuli

Conduct idea-generating exercises

Remove restrictions of assumptions and tradition

Combine and make connections between ideas

Theme Integration

Visualize and link all the event elements to the theme

Incorporate the five senses

Integrate branding into all aspects of the event experience

Verify the operational and logistical practicality