Program Management

Julia Rutherford Silvers, CSEP

Certified Special Events Professional

Event Management Authority

Like angels and elephants dancing on the head of a pin, our dreams and responsibilities may have no limits, but must be balanced according to the music of the moment.

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Program Management

27 November 2013

The formation and choreography of the agenda of activities, elements, exhibits and amenities that shape the composition of the event experience to address the ceremonial, hospitality and communication requirements of the goals and objectives of the event project.

Major Functions	Performance Elements
Event Elements	Identify all event components and activities Define type, purpose, and expected outcomes Determine the location and duration requirements Evaluate the the attendee population
Structure and Sequencing	Determine the timing and positioning of event elements Develop a balanced structure Sequence event elements in an appropriate order Ensure appropriate pace and tempo
Exhibits	Plan and manage exhibitor relations Establish exhibit booth strategy Select exhibition service contractors Determine tactics to enhance exhibit attendance
Ceremonies	Determine protocol requirements Secure the appropriate personnel Identify and procure appropriate equipment Understand specific religious or ritual requirements
Special Services	Ascertain special needs for contests or competitions Determine and organize hospitality services Evaluate and procure appropriate concierge services Identify and deliver suitable amenities

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