Content Management

Julia Rutherford Silvers, CSEP

Certified Special Events Professional

Event Management Authority

Like angels and elephants dancing on the head of a pin, our dreams and responsibilities may have no limits, but must be balanced according to the music of the moment.

Emeritus

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Content Management

27 November 2013

The selection of the appropriate topics, formats and presenters to achieve the communication objectives and educational obligations of the event project, incorporating the principles and dynamics of adult learning.

Major Functions	Performance Elements
Objectives and Obligations	Determine purpose of event and review goals Specify communication and learning objectives Identify needs and interests Analyze industry, education, economic, and other trends
Learning Principles	Recognize various learning styles and strategies Incorporate adult learning principles Specify continuing education and accreditation requirements Develop assessment methods for content delivery
Topic and Format Selection	Specify content scope and topic requirements Identify and evaluate program formats Select appropriate delivery system Develop appropriate program tracks
Speaker Selection	Determine types of content delivery personnel Solicit speakers and presentations Establish speaker guidelines Secure and incorporate support services as needed
Speaker Arrangements	Manage contract fulfillment and contractual relationship Arrange logistics and hospitality requirements Establish and enforce intellectual property rights Manage speaker product marketing activities

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