EMICS_EMBOK_Analysis

Julia Rutherford Silvers, CSEP

Certified Special Events Professional

Event Management Authority

Like angels and elephants dancing on the head of a pin, our dreams and responsibilities may have no limits, but must be balanced according to the music of the moment.

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Analysis of the Event Management International Competency Standards (EMICS) in relation to the EMBOK

25 October 2010

The following represents a mapping of the EMICS*, the Event Management International Competency Standards (formerly known as IEMS) to the International EMBOK Model framework. The EMICS are categorized into 12 domains, 34 tasks, 145 subtasks, and 985 skill statements (abilities)**. Please note that some of the EMICS items appear in numerous places within the EMBOK framework and some items appear under phase headings or general domain headings rather than individual task/knowledge areas within each domain.

A. STRATEGIC PLANNING (Tasks 1–2)

B. PROJECT MANAGEMENT (Tasks 3–4)

C. RISK MANAGEMENT (Tasks 5–6)

D. FINANCIAL MANAGEMENT (Tasks 7–9)

E. ADMINISTRATION (Task 10)

F. HUMAN RESOURCES (Tasks 11–14)

G. STAKEHOLDER MANAGEMENT (Task 15)

H. EVENT DESIGN (Tasks 16–21)

I. SITE MANAGEMENT (Tasks 22-26)

J. MARKETING (Tasks 27–32)

K. PROFESSIONALISM (Task 33)

L. COMMUNICATION (Task 34)

*The EMICS was developed by the Canadian Tourism Human Resource Council (CTHRC), and may be found at http://emerit.ca/en/products/all_products/certified_event%20_management_professional.aspx.

** The skill statements are not included in this mapping.

International EMBOK Model	Event Management International Competency Standards (EMICS)
Initiation	A. STRATEGIC PLANNING A.1. Manage Strategic Plan for Event A.1.01 Develop mission, goals and objectives of event A.1.02 Determine feasibility of event
Planning	B. PROJECT MANAGEMENT A.1.03 Determine requirements to carry out the event B.3. Plan Event Project B.3.01 Develop project plan B.3.02 Develop quality standards, policies and procedures
Implementation	A.1.05 Monitor strategic plan B.4. Manage Event Project B.4.01 Manage critical path
The Event	B.4.01 Manage critical path
Closure	B.4.04 Evaluate/audit event
ADMINISTRATION	E. ADMINISTRATION E.10. Perform Administrative Tasks E.10.01 Coordinate office administration E.10.03 Write reports
Financial	A.1.04 Develop financial summary D. FINANCIAL MANAGEMENT D.7. Develop Financial Resources D.7.03 Manage program funding process D.8. Manage Budget D.8.01 Develop budget D.8.02 Establish pricing J.29.02 Determine pricing D.8.03 Establish financial controls and procedures D.8.04 Manage cash flow D.8.05 Monitor budget performance D.8.06 Revise budget D.9. Manage Cash Handling D.9.01 Establish cash handling procedures D.9.02 Monitor cash handling procedures
Human Resources	F. HUMAN RESOURCES F.11. Manage Human Resources Plan F.11.01 Determine workforce requirements F.11.02 Establish workforce policies and procedures F.11.03 Develop training plan F.11.04 Monitor human resources plan F.12. Acquire Staff and Volunteers F.12.01 Develop selection criteria F.12.02 Recruit staff and volunteers F.12.03 Interview candidates F.12.04 Select best candidate and offer position F.13. Train Staff and Volunteers F.13.01 Provide orientation F.13.02 Provide training F.14. Manage Workforce Relations F.14.01 Supervise staff and volunteers F.14.02 Motivate staff and volunteers F.14.03 Manage teams F.14.04 Evaluate staff F.14.05 Process terminations and resignations K.33.02 Demonstrate leadership K.33.04 Work with colleagues K.33.05 Work in a diverse environment
Information	L. COMMUNICATION L.34. Conduct Business Communications B.3.06 Develop integrated communication plan E.10.02 Manage information system B.3.07 Develop evaluation procedures B.4.04 Evaluate/audit event
Procurement	B.3.04 Develop procurement plan I.22.01 Determine site specifications I.22.02 Source and inspect sites L.34.06 Establish and conduct business relationships
Stakeholders	G. STAKEHOLDER MANAGEMENT G.15. Manage Stakeholder Relationships G.15.01 Identify stakeholders G.15.02 Assess stakeholders G.15.03 Classify stakeholders G.15.04 Manage stakeholder activities L.34.04 Make effective presentations
Systems	E.10.02 Manage information system
Time	B.3.01 Develop project plan B.3.05 Establish milestones and critical path B.4.01 Manage critical path K.33.06 Manage time
DESIGN	H. EVENT DESIGN
Catering	H.18. Coordinate Food and Beverage Services H.18.01 Determine food and beverage service requirements H.18.02 Select menu(s) H.18.03 Plan service styles(s) H.18.04 Select food and beverage provider(s) H.18.05 Manage alcohol service
Content	H.16.02 Select program content and delivery formats
Entertainment	H.17. Engage Performers and Entertainers H.17.01 Determine event requirements for performers H.17.02 Develop audition criteria H.17.03 Audition candidates H.17.04 Prepare and monitor performer contracts
Environment	H.19. Design Environment H.19.01 Establish artistic and functional requirements H.19.02 Select décor and furnishings H.19.03 Coordinate event signage
Production	H.20. Manage Technical Production H.20.01 Determine requirements for staging and technical equipment H.20.02 Acquire staging and technical equipment H.20.03 Install staging and technical equipment
Program	H.16. Design Program H.16.01 Determine program components H.16.02 Select program content and delivery formats H.16.03 Structure and sequence program components
Theme	B.3.03 Develop theme for event
MARKETING	J. MARKETING
Marketing Plan	J.27. Manage Marketing Plan J.27.01 Conduct situational analysis J.27.02 Define target market segments J.27.03 Develop branding for event J.27.04 Select marketing medium(s) J.27.05 Develop integrated marketing strategy J.27.06 Implement marketing plan
Materials	J.28. Manage Marketing Materials J.28.01 Determine marketing materials needed for event J.28.02 Develop content and design parameters J.28.03 Produce marketing materials J.28.04 Distribute marketing materials
Merchandise	J.29. Manage Event Merchandise J.29.01 Develop product(s) design and specifications J.29.02 Determine pricing J.29.03 Control brand integrity J.29.04 Produce event merchandise J.29.05 Distribute event merchandise
Promotions	J.30. Promote Event J.30.01 Develop advertising plan J.30.02 Develop promotional events J.30.03 Develop cross-promotional activities J.30.04 Develop contests J.30.05 Coordinate sales promotions
Public Relations	J.31. Conduct Public Relations Activities J.31.01 Develop public relations strategy J.31.02 Develop publicity plan J.31.03 Develop media relations J.31.04 Implement publicity plan J.31.05 Manage crises and controversies
Sales	J.32. Manage Sales Activities J.32.01 Develop sales plan and objectives J.32.02 Conduct sales activities J.32.03 Determine sales platforms
Sponsorship	D.7.01 Manage sponsorship process D.7.02 Manage donor process
OPERATIONS
Attendees	H.21. Develop Plan for Attendee/Participant Management H.21.01 Develop admittance credential systems H.21.03 Coordinate hospitality H.21.04 Coordinate accommodation and transportation H.21.05 Manage protocol requirements G.15.05 Manage attendee/customer service
Communications	B.3.06 Develop integrated communication plan I.26. Manage On-Site Communications I.26.01 Establish communications framework I.26.02 Determine and acquire required communication equipment and resources I.26.03 Specify communication procedures and protocols L.34.03 Use communication tools
Infrastructure	I.25. Manage Site Infrastructure I.25.01 Determine infrastructure requirements I.25.02 Assess existing capabilities and capacity I.25.03 Augment infrastructure as required
Logistics	I.24.01 Create logistics action plan for site set-up and take-down I.24.02 Set up site I.24.04 Take down site
Participants	H.21. Develop Plan for Attendee/Participant Management H.21.05 Manage protocol requirements
Site	I. SITE MANAGEMENT H.21.02 Select crowd management techniques I.22. Select Site I.23. Design Site I.23.01 Design site layout I.24. Manage Event Site I.24.03 Monitor site during event
Technical	H.20. Manage Technical Production H.20.01 Determine requirements for staging and technical equipment H.20.02 Acquire staging and technical equipment H.20.03 Install staging and technical equipment H.20.04 Oversee technical production operation
RISK	C. RISK MANAGEMENT C.5. Manage Risk Management Plan C.5.01 Identify risks C.5.02 Analyze risks C.5.03 Select risk management techniques and strategies C.5.04 Develop contingency plans C.5.05 Monitor risk management plan C.6. Manage Risks
Compliance	C.6.01 Comply with legal and regulatory obligations C.6.03 Comply with health and safety requirements
Decisions	K.33.08 Make decisions K.33.09 Solve problems
Emergency	C.6.02 Manage emergencies J.31.05 Manage crises and controversies
Health/Safety	C.6.03 Comply with health and safety requirements H.21.02 Select crowd management techniques
Insurance	C.6.04 Acquire insurance
Legal	B.4.02 Manage contracts H.17.04 Prepare and monitor performer contracts
Security	C.6.05 Arrange security
No Match* * Continuous Improvement is included in the International EMBOK Model as a core value, and Sustainability is included in the Silvers EMBOK Curriculum Model as a Core Value	A.2. Develop Sustainability Plan for Event A.2.01 Implement sustainability management plan A.2.02 Demonstrate environmental responsibility K. PROFESSIONALISM K.33. Exhibit Professional Behavior K.33.01 Project a professional image K.33.03 Demonstrate ethical behavior K.33.07 Manage stress K.33.10 Keep up to date with changes in the events industry K.33.11 Facilitate continuous improvement K.33.12 Participate in professional development activities