An Application Illustration of the Event Management Body of Knowledge (EMBOK) as a Framework for Analysis Using the Design of the 2006 Winter Olympics Opening Ceremonies
Case studies involving actual situations and events have long been recognized as a valuable learning tool, providing instructors with methods for promoting mental inquiry (Knowles, Holton, & Swanson, 1998) and students with real-life examples to analyze, synthesize, and evaluate. This article proposes the use of the Event Management Body of Knowledge (EMBOK) as an analytical tool to support case studies, as well as other teaching methods, because of its potential as a structure for deconstructing and analyzing an event. In the realm of events, there is arguably no better example to study than the Olympic Games due to its global recognition and hallmark status. This article uses the opening ceremonies of the 2006 Winter Olympic Games as the subject of an analysis using the Design Knowledge Domain of the EMBOK to illustrate the value of the EMBOK as a logical framework for analysis in a learning environment.
Keywords: DESIGN ELEMENTS; EVENT MANAGEMENT BODY OF KNOWLEDGE (EMBOK); OLYMPICS
Document Type: Research Article
Publication date: 01 October 2009
- Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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