Event Management Body Of Knowledge (EMBOK): The Future of Event Industry Research
Quantitative methods have dominated tourism research for many years, so it should come as no surprise that they are prominent in event industry research. Surveys, in particular, are used frequently in both academic and industry research. They garner a great deal of information, but
is this the only option? The International Event Management Body Of Knowledge (EMBOK) Committee believes they have developed a model that is aimed specifically at researching issues within the event industry. It includes paradigms, definitions, and domains that can be mixed and matched to
create thousands of potential research topics. This article looks at the status of the EMBOK Model and how well it accomplishes what it says it can do.
Keywords: EMBOK; EVENT INDUSTRY; RESEARCH
Document Type: Research Article
Publication date: 01 January 2008
- Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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